About Us | XINEE
Welcome to XINEE – A Blend of Tradition and Modern Fashion
XINEE is more than just an online clothing store; it’s a story of culture, craftsmanship, and innovation. Founded by Lyu Heng in the picturesque city of Ya’an, Sichuan Province, China, XINEE is the online storefront of Hanyuan Guzhu General Store, a business committed to delivering quality fashion products to the global stage.
The Meaning Behind XINEE
The name XINEE derives from the fusion of two key ideas:
- “Xin” (心) symbolizes the heart, reflecting our passion for delivering stylish and comfortable clothing with genuine care for our customers.
- “Nee” represents newness, innovation, and the continuous pursuit of fresh designs that combine the best of traditional craftsmanship with modern trends.
Together, XINEE stands for “Heartfelt Innovation”, embodying our commitment to creating clothing that not only looks good but feels good—infused with the spirit of cultural heritage and modern aesthetics.
Our Story
XINEE was born out of a deep appreciation for Sichuan’s rich cultural roots and our founder’s dream of sharing it with the world. We’ve partnered with local clothing manufacturers in Sichuan, whose generations of expertise in textile craftsmanship perfectly complement our contemporary designs. This partnership enables us to provide products that merge tradition with modernity, offering a unique blend of comfort, style, and authenticity.
We believe that fashion is more than just clothing—it’s a reflection of one’s identity. That’s why at XINEE, every piece we offer tells a story, inspired by the diverse heritage and innovation of China’s apparel industry.
Our Operations
At XINEE, we operate through a direct-to-consumer model. This means that by cutting out intermediaries, we can provide you with high-quality fashion at affordable prices. We source our materials and produce our products in collaboration with local Sichuan manufacturers, ensuring each item is made with precision, care, and attention to detail.
Our Vision
While XINEE’s roots are firmly planted in China, our vision reaches far beyond. We are actively expanding into the U.S. market, introducing American consumers to the beauty of Sichuan craftsmanship fused with modern fashion trends. We’re currently in the early stages of market development in the United States, focusing on building a strong presence and establishing trust with new customers.
Our goal is to make XINEE a globally recognized brand, admired not only for its unique products but for its commitment to bridging cultures through fashion. In the coming years, we plan to expand our product range, improve customer experience, and build more international partnerships, all while staying true to our core values of quality and authenticity.
Join Us on Our Journey
We invite you to explore our collections and be part of the XINEE journey—where heritage meets innovation. Whether you’re looking for the perfect outfit or a piece that reflects your unique identity, XINEE is here to inspire, innovate, and dress you in a story woven with care.
Thank you for being part of our community.
XINEE – Heartfelt Innovation in Every Stitch
Store Information
xinee.shop is owned by Hanyuan Guzhu Department Store(China)
Email: [email protected]
Phone: +86 16738451334
Business Address:
Workstation No. 10649, No. 203, Group 5, Shirong Community, Fulin Town, Hanyuan County
Ya’an City Sichuan Province 625300
China